Crafted with a nod to nostalgia, we blend soft, worn-in comfort with iconic designs. Alma Mater Threads are perfect for alumni, students, and fans alike.

Wear Your Pride, Thread By Thread

Wear Your Pride, Thread By Thread

Featured Collections

Step out of the ordinary and embrace the power of casual style with our top-notch apparel, exclusively designed for YOU!

University of Tennessee, Knoxville Collegiate Classic University of Tennessee, Knoxville Collegiate Classic University of Tennessee, Knoxville Collegiate Classic University of Tennessee, Knoxville Collegiate Classic University of Tennessee, Knoxville Collegiate Classic University of Tennessee, Knoxville Collegiate Classic University of Tennessee, Knoxville Collegiate Classic
Sale
University of Tennessee, Knoxville Collegiate Classic
$29.99 $35.00
University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart University of Georgia Hometown Heart
Sale
University of Georgia Hometown Heart
$24.99 $30.00

Uncover our story

Founded by a college sports enthusiast, we’re building a legacy of school pride and family values, one iconic t-shirt at a time.

Follow us on our socials

Back of a white T-shirt featuring a graphic of a bulldog along with the text "Starkville, MS", geographic coordinates, and "Davis Wade Stadium".
A woman wearing a gray t-shirt with the name 'Oxford' printed repeatedly in pink, with the words 'Potty Puddin'' crossed out in black. She is holding a denim jacket over her shoulder and making a peace sign with her right hand. There is a woven basket with dried plants on the right side.
A woman wearing a white T-shirt with the word 'LEXINGTON' repeated in blue letters and the phrase 'Go Big Blue' written over it in black cursive, sitting on a wooden bench.